Video Marketing Services for Kaladhar Granites

Kaladhar Granites is a leading distributor and exporter of granite based in Bangalore. The company has been in business for close to 30 years and counts leading real estate developers as its customers.

The company wanted to diversify its revenue by attracting more retail customers in response to a slowdown in the real estate development market. The company is as traditional as they come in both its product and business practices. They agreed to run a low cost video marketing campaign on YouTube as a way to test online marketing.

We conceptualized, recorded and marketed a series of videos focused on customer education. The videos explained how to buy granite for home, how to use and maintain it. Over a period of six months, the client saw tremendous response to these videos. Today, customers from Middle East, US, other countries and cities from India call and buy granites from the client. The campaign has been a huge success.

What we did
  • Conceptualized and planned video marketing plan
  • Scripted, Recorded and produced informal videos
  • Optimized and promoted videos on YouTube